Mover segments for targeted marketing

Moving is a major trigger for buying behavior, from purchasing new furniture to joining a local gym. With CENSAI’s digital segments, you can target movers before, during, and after relocation. CENSAI segments are built on the latest, most accurate demographic and migration insights into more than 270 million U.S. adults, including 25 million movers every year.

Start targeting new movers with CENSAI segments, now available through the LiveRamp Data Marketplace.

Craft and deliver relevant digital ads to the right people.
Increase return on ad spend with scalable audience targeting.
Boost brand visibility with consistent, omnichannel reach.

Seamless digital segment activation

In partnership with leading advertising brands, we create audiences for fast-moving campaigns. CENSAI segments are ready to activate across major advertising platforms.

Target new movers online, anywhere

CENSAI segments are built specifically for new mover marketing, giving you flexible options to power smarter audience targeting. Choose o -the-shelf digital segments, request curated audiences tailored to your strategy, or bring your own list – we’ll verify, clean, and enrich it to improve accuracy and performance.

Powered by our population intelligence on nearly every American adult and refreshed quarterly for real-time precision, CENSAI delivers insights into 270M+ U.S. adults, leverages 1,800+ demographic data points, and tracks 25M+ annual moves. This ensures your digital advertising reaches the right audience at the right time.

Censai segments integrates
with these platforms

The Trade Desk

Xander Marketing

Simpli.fi

IQM

StackAdapt

Yahoo

Viant Technology

Roku

Zeta

Google

Snapchat

Meta

Basis Technologies

Verizon

Censai segments digital audience library

Millennials that live in an apartment

Nationwide audience of the Millennial Generation ages 28-43 who live in an apartment.

GenZ that lives in an apartment

Nationwide audience of Generation Z ages 18-27 who live in an apartment.

GenX that lives in an apartment

Nationwide audience of Generation X ages 44-59 who live in an apartment.

Boomer generation that lives in an apartment

Nationwide audience of the Boomer generation ages 60+ (59-78) who live in an apartment.

Millennials that lives in a home

Nationwide audience of the Millennial Generation ages 28-43 who live in a home.

GenX that lives in a home

Nationwide audience of Generation X ages 44-59 who live in a home.

Boomer generation that lives in a home

Nationwide audience of the Boomer generation ages 60+ (59-78) who live in a home.

Likely a renter

Likely Renters in Wyoming, U.S.

Likely a renter

Likely Renters in West Virginia, U.S.

Likely a renter

Likely Renters in Wisconsin, U.S.

Likely a renter

Likely Renters in Washington, U.S.

Likely a renter

Likely Renters in Vermont, U.S.

Likely a renter

Likely Renters in Virginia, U.S.

Likely a renter

Likely Renters in Utah, U.S.

Likely a renter

Likely Renters in Texas, U.S.

Likely a renter

Likely Renters in Tennessee, U.S.

Likely a renter

Likely Renters in South Dakota, U.S.

Likely a renter

Likely Renters in South Carolina, U.S.

Likely a renter

Likely Renters in Rhode Island, U.S.

Likely a renter

Likely Renters in Pennsylvania, U.S.

Likely a renter

Likely Renters in Oregon, U.S.

Likely a renter

Likely Renters in Oklahoma, U.S.

Likely a renter

Likely Renters in Ohio, U.S.

Likely a renter

Likely Renters in New York, U.S.

Likely a renter

Likely Renters in Nevada, U.S.

Likely a renter

Likely Renters in New Mexico, U.S.

Likely a renter

Likely Renters in New Jersey, U.S.

Likely a renter

Likely Renters in New Hampshire, U.S.

Likely a renter

Likely Renters in Nebraska, U.S.

Likely a renter

Likely Renters in North Dakota, U.S.

Likely a renter

Likely Renters in North Carolina, U.S.

Likely a renter

Likely Renters in Montana, U.S.

Likely a renter

Likely Renters in Mississippi, U.S.

Likely a renter

Likely Renters in Missouri, U.S.

Likely a renter

Likely Renters in Minnesota, U.S.

Likely a renter

Likely Renters in Michigan, U.S.

Likely a renter

Likely Renters in Maine, U.S.

Likely a renter

Likely Renters in Maryland, U.S.

Likely a renter

Likely Renters in Massachusetts, U.S.

Likely a renter

Likely Renters in Louisiana, U.S.

Likely a renter

Likely Renters in Kentucky, U.S.

Likely a renter

Likely Renters in Kansas, U.S.

Likely a renter

Likely Renters in Indiana, U.S.

Likely a renter

Likely Renters in Illinois, U.S.

Likely a renter

Likely Renters in Idaho, U.S.

Likely a renter

Likely Renters in Iowa, U.S.

Likely a renter

Likely Renters in Hawaii, U.S.

Likely a renter

Likely Renters in Georgia, U.S.

Likely a renter

Likely Renters in Florida, U.S.

Likely a renter

Likely Renters in Delaware, U.S.

Likely a renter

Likely Renters in District of Columbia, U.S.

Likely a renter

Likely Renters in Connecticut, U.S.

Likely a renter

Likely Renters in Colorado, U.S.

Likely a renter

Likely Renters in California, U.S.

Likely a renter

Likely Renters in Arizona, U.S.

Likely a renter

Likely Renters in Arkansas, U.S.

Likely a renter

Likely Renters in Alabama, U.S.

Likely a renter

Likely Renters in Alaska, U.S.

Likely a homeowner

Likely home and/or real estate owners in Wyoming.

Likely a homeowner

Likely home and/or real estate owners in West Virginia.

Likely a homeowner

Likely home and/or real estate owners in Wisconsin.

Likely a homeowner

Likely home and/or real estate owners in Washington.

Likely a homeowner

Likely home and/or real estate owners in Vermont.

Likely a homeowner

Likely home and/or real estate owners in Virginia.

Likely a homeowner

Likely home and/or real estate owners in Utah.

Likely a homeowner

Likely home and/or real estate owners in Texas.

Likely a homeowner

Likely home and/or real estate owners in Tennessee.

Likely a homeowner

Likely home and/or real estate owners in South Dakota.

Likely a homeowner

Likely home and/or real estate owners in South Carolina.

Likely a homeowner

Likely home and/or real estate owners in Rhode Island.

Likely a homeowner

Likely home and/or real estate owners in Pennsylvania.

Likely a homeowner

Likely home and/or real estate owners in Oregon.

Likely a homeowner

Likely home and/or real estate owners in Oklahoma.

Likely a homeowner

Likely home and/or real estate owners in Ohio.

Likely a homeowner

Likely home and/or real estate owners in New York.

Likely a homeowner

Likely home and/or real estate owners in Nevada.

Likely a homeowner

Likely home and/or real estate owners in New Mexico.

Likely a homeowner

Likely home and/or real estate owners in New Jersey.

Likely a homeowner

Likely home and/or real estate owners in New Hampshire.

Likely a homeowner

Likely home and/or real estate owners in Nebraska.

Likely a homeowner

Likely home and/or real estate owners in North Dakota.

Likely a homeowner

Likely home and/or real estate owners in North Carolina.

Likely a homeowner

Likely home and/or real estate owners in Montana.

Likely a homeowner

Likely home and/or real estate owners in Mississippi.

Likely a homeowner

Likely home and/or real estate owners in Missouri.

Likely a homeowner

Likely home and/or real estate owners in Minnesota.

Likely a homeowner

Likely home and/or real estate owners in Michigan.

Likely a homeowner

Likely home and/or real estate owners in Maine.

Likely a homeowner

Likely home and/or real estate owners in Maryland.

Likely a homeowner

Likely home and/or real estate owners in Massachusetts.

Likely a homeowner

Likely home and/or real estate owners in Louisiana.

Likely a homeowner

Likely home and/or real estate owners in Kentucky.

Likely a homeowner

Likely home and/or real estate owners in Kansas.

Likely a homeowner

Likely home and/or real estate owners in Indiana.

Likely a homeowner

Likely home and/or real estate owners in Illinois.

Likely a homeowner

Likely home and/or real estate owners in Idaho.

Likely a homeowner

Likely home and/or real estate owners in Iowa.

Likely a homeowner

Likely home and/or real estate owners in Hawaii.

Likely a homeowner

Likely home and/or real estate owners in Georgia.

Likely a homeowner

Likely home and/or real estate owners in Florida.

Likely a homeowner

Likely home and/or real estate owners in Delaware.

Likely a homeowner

Likely home and/or real estate owners in District of Columbia.

Likely a homeowner

Likely home and/or real estate owners in Connecticut.

Likely a homeowner

Likely home and/or real estate owners in Colorado.

Likely a homeowner

Likely home and/or real estate owners in California.

Likely a homeowner

Likely home and/or real estate owners in Arizona.

Likely a homeowner

Likely home and/or real estate owners in Arkansas.

Likely a homeowner

Likely home and/or real estate owners in Alabama.

Likely a homeowner

Likely home and/or real estate owners in Alaska.

Moved in the last 12 months

Connecticut residents who have moved in the last 12 months.

Moved in the last 12 months

Hawaii residents who have moved in the last 12 months.

Moved in the last 12 months

Iowa residents who have moved in the last 12 months.

Moved in the last 12 months

Massachusetts residents who have moved in the last 12 months.

Millennial generation that is a homeowner

Modeled nationwide audience of home owners in the millennial generation.

GenZ that is a homeowner

Modeled nationwide audience of home owners in the GenZ generation.

GenX that is a homeowner

Modeled nationwide audience of home owners in the GenX generation.

Boomer generation that is a homeowner

Modeled nationwide audience of home owners in the boomer generation.

Moved in the last 3 months

Wyoming residents who have moved in the last 3 months.

Moved in the last 3 months

West Virginia residents who have moved in the last 3 months.

Moved in the last 3 months

Wisconsin residents who have moved in the last 3 months.

Moved in the last 3 months

Washington residents who have moved in the last 3 months.

Moved in the last 3 months

Vermont residents who have moved in the last 3 months.

Moved in the last 3 months

Virginia residents who have moved in the last 3 months.

Moved in the last 3 months

Utah residents who have moved in the last 3 months.

Moved in the last 3 months

Texas residents who have moved in the last 3 months.

Moved in the last 3 months

Tennessee residents who have moved in the last 3 months.

Moved in the last 3 months

South Dakota residents who have moved in the last 3 months.

Moved in the last 3 months

South Carolina residents who have moved in the last 3 months.

Moved in the last 3 months

Rhode Island residents who have moved in the last 3 months.

Moved in the last 3 months

Pennsylvania residents who have moved in the last 3 months.

Moved in the last 3 months

Oregon residents who have moved in the last 3 months.

Moved in the last 3 months

Oklahoma residents who have moved in the last 3 months.

Moved in the last 3 months

Ohio residents who have moved in the last 3 months.

Moved in the last 3 months

New York residents who have moved in the last 3 months.

Moved in the last 3 months

Nevada residents who have moved in the last 3 months.

Moved in the last 3 months

New Mexico residents who have moved in the last 3 months.

Moved in the last 3 months

New Jersey residents who have moved in the last 3 months.

Moved in the last 3 months

New Hampshire residents who have moved in the last 3 months.

Moved in the last 3 months

Nebraska residents who have moved in the last 3 months.

Moved in the last 3 months

North Dakota residents who have moved in the last 3 months.

Moved in the last 3 months

North Carolina residents who have moved in the last 3 months.

Moved in the last 3 months

Montana residents who have moved in the last 3 months.

Moved in the last 3 months

Mississippi residents who have moved in the last 3 months.

Moved in the last 3 months

Missouri residents who have moved in the last 3 months.

Moved in the last 3 months

Minnesota residents who have moved in the last 3 months.

Moved in the last 3 months

Michigan residents who have moved in the last 3 months.

Moved in the last 3 months

Maine residents who have moved in the last 3 months.

Moved in the last 3 months

Maryland residents who have moved in the last 3 months.

Moved in the last 3 months

Massachusetts residents who have moved in the last 3 months.

Moved in the last 3 months

Louisiana residents who have moved in the last 3 months.

Moved in the last 3 months

Kentucky residents who have moved in the last 3 months.

Moved in the last 3 months

Kansas residents who have moved in the last 3 months.

Moved in the last 3 months

Indiana residents who have moved in the last 3 months.

Moved in the last 3 months

Illinois residents who have moved in the last 3 months.

Moved in the last 3 months

Idaho residents who have moved in the last 3 months.

Moved in the last 3 months

Iowa residents who have moved in the last 3 months.

Moved in the last 3 months

Hawaii residents who have moved in the last 3 months.

Moved in the last 3 months

Georgia residents who have moved in the last 3 months.

Moved in the last 3 months

Florida residents who have moved in the last 3 months.

Moved in the last 3 months

Delaware residents who have moved in the last 3 months.

Moved in the last 3 months

District of Columbia residents who have moved in the last 3 months.

Moved in the last 3 months

Connecticut residents who have moved in the last 3 months.

Moved in the last 3 months

Colorado residents who have moved in the last 3 months.

Moved in the last 3 months

California residents who have moved in the last 3 months.

Moved in the last 3 months

Arizona residents who have moved in the last 3 months.

Moved in the last 3 months

Arkansas residents who have moved in the last 3 months.

Moved in the last 3 months

Alabama residents who have moved in the last 3 months.

Moved in the last 3 months

Alaska residents who have moved in the last 3 months.

Moved in the last 12 months

West Virginia residents who have moved in the last 12 months.

Moved in the last 12 months

Wisconsin residents who have moved in the last 12 months.

Moved in the last 12 months

Washington residents who have moved in the last 12 months.

Moved in the last 12 months

Vermont residents who have moved in the last 12 months.

Moved in the last 12 months

Virginia residents who have moved in the last 12 months.

Moved in the last 12 months

Utah residents who have moved in the last 12 months.

Moved in the last 12 months

Texas residents who have moved in the last 12 months.

Moved in the last 12 months

Tennessee residents who have moved in the last 12 months.

Moved in the last 12 months

South Dakota residents who have moved in the last 12 months.

Moved in the last 12 months

South Carolina residents who have moved in the last 12 months.

Moved in the last 12 months

Rhode Island residents who have moved in the last 12 months.

Moved in the last 12 months

Pennsylvania residents who have moved in the last 12 months.

Moved in the last 12 months

Oregon residents who have moved in the last 12 months.

Moved in the last 12 months

Oklahoma residents who have moved in the last 12 months.

Moved in the last 12 months

Ohio residents who have moved in the last 12 months.

Moved in the last 12 months

New York residents who have moved in the last 12 months.

Moved in the last 12 months

Nevada residents who have moved in the last 12 months.

Moved in the last 12 months

New Mexico residents who have moved in the last 12 months.

Moved in the last 12 months

New Jersey residents who have moved in the last 12 months.

Moved in the last 12 months

New Hampshire residents who have moved in the last 12 months.

Moved in the last 12 months

Nebraska residents who have moved in the last 12 months.

Moved in the last 12 months

North Dakota residents who have moved in the last 12 months.

Moved in the last 12 months

North Carolina residents who have moved in the last 12 months.

Moved in the last 12 months

Montana residents who have moved in the last 12 months.

Moved in the last 12 months

Mississippi residents who have moved in the last 12 months.

Moved in the last 12 months

Missouri residents who have moved in the last 12 months.

Moved in the last 12 months

Minnesota residents who have moved in the last 12 months.

Moved in the last 12 months

Michigan residents who have moved in the last 12 months.

Moved in the last 12 months

Maine residents who have moved in the last 12 months.

Moved in the last 12 months

Maryland residents who have moved in the last 12 months.

Moved in the last 12 months

Louisiana residents who have moved in the last 12 months.

Moved in the last 12 months

Kentucky residents who have moved in the last 12 months.

Moved in the last 12 months

Kansas residents who have moved in the last 12 months.

Moved in the last 12 months

Indiana residents who have moved in the last 12 months.

Moved in the last 12 months

Illinois residents who have moved in the last 12 months.

Moved in the last 12 months

Idaho residents who have moved in the last 12 months.

Moved in the last 12 months

Georgia residents who have moved in the last 12 months.

Moved in the last 12 months

Florida residents who have moved in the last 12 months.

Moved in the last 12 months

Delaware residents who have moved in the last 12 months.

Moved in the last 12 months

District of Columbia residents who have moved in the last 12 months.

Moved in the last 12 months

Colorado residents who have moved in the last 12 months.

Moved in the last 12 months

Alabama residents who have moved in the last 12 months.

Moved in the last 12 months

Arizona residents who have moved in the last 12 months.

Moved in the last 12 months

California residents who have moved in the last 12 months.

Moved in the last 12 months

Arkansas residents who have moved in the last 12 months.

Moved in the last 12 months

Alaska Residents who have moved in the last 12 months.

Moved in the last 12 months

Wyoming residents who have moved in the last 12 months.

Lives in apartment

Individuals 18+ who live in an apartment

Lives in home

Individuals 18+ who live in a home

Likely renter

Individuals 18+ who are most likely to move into an apartment

Likely homeowner

Individuals 18+ who are most likely to move into a home

Moved in last 3 months

Individuals 18+ who moved from one address to another within the last 3 months

Moved in last 6 months

Individuals 18+ who moved from one address to another within the last 6 months

Moved in last 12 months

Individuals 18+ who moved from one address to another within the last 12 months

Moved in last 3 years

Individuals 18+ who moved from one address to another within the last 3 years

Moved out of state in last 6 months

Individuals 18+ who moved from one state to another within the last 6 months

Moved out of state in last 12 months

Individuals 18+ who moved from one state to another within the last 12 months

Moved from apartment to home in last 6 months

Individuals 18+ who moved from an apartment into a home within the last 6 months

Moved from apartment to home in last 12 months

Individuals 18+ who moved from an apartment into a home within the last 12 months

Moved in last 6 months and has pets

Pet owners 18+ who moved in the last 6 months

Moved in last 12 months and has pets

Pet owners 18+ who moved in the last 12 months

See entire library

New mover marketing for businesses

CENSAI segments empower any company that relies on understanding where people move and why.

Retailers targeting incoming customers
Businesses entering high-growth markets
City planners, tourism boards, and economic development teams
Residential service providers
Builders and developers targeting homebuyers
Marketing teams running region-specific promotions

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